Nordstrom!

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Here it is! The Nordstrom ad campaign!!  Nordstrom did a fabulous job with it, and they deserve a lot of koodos for personalizing the campaign for Calgary's audience and including it's own people in the campaign. It's a concept I've never seen used before by any company, let alone a massive fashion retailer such as this.  I, along with the rest of YYC, love and appreciate this personal touch, and I can't wait for the store to open, Sept 19th!  Additionally, they had the amazing Tommy Tom, street style photographer extraordinaire do the entire shoot.  Love Love Love his work.

Part of the campaign for the YYC store opening in Chinook Centre,  included 100+ stylishly cool Calgarians, photographed by the talented duo Ania B and Tyler Stalman, featured on the Nordstrom blog The Thread.  To see the FULL ad campaign the other local talent who was involved in it click here, (...and to start shopping!)  To read more about the involvement of the citizens of YYC in the ad campaign, check out this article from the Calgary Herald.

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An unexpected, but exciting side gig!

One fine day, quite randomly I got an email from the lovely, stylish, and beautiful Ania B.  Through the grapevine she had caught wind of what was going on my little studio and sent an email my way.   The email had something in it about Nordstrom's YYC store, 100 Calgarians, street style, and would I like to be a part of it??  Ahhh, yes please!  A little later I got another email asking if I'd be interested in doing an even bigger project - this time a paid gig that could involve big photos in prominent places.  Again, floored, flattered and stunned, I said "Ahhh, YES!"

So....along came a stylist to my house to poke through my wardrobe to pick out a few outfits.  Six to be exact.  A little bit of this, a little bit of that.  What I didn't realize until then, is that this wasn't for the 100 street style photos, but for an ad campaign, and I would be 1 of 10??!! Whoa Nelly!

Then...the day of the shoot.  Orchestrated with precision and skill. 

The whole thing was quite a production.  I had no idea what was involved in shooting an ad campaign!  There were box-loads of clothes shipped from Seattle, racks and racks of clothing, schedules, tables of shoes, accessories, bags, etc.  I felt like a kid in a candy store! It all felt very glam.

Lo and behold, it was an awesome adventure.  I met some amazing people from Seattle, Texas and YYC many who were happy to tell their story of how they got to be where they are, each of them gracious, friendly, wonderful...and of course stylish!!  But the icing on the cake was the photographer Tommy Ton.  If you've ever seen really good street style photos, where the models look like, well, models - you've seen Tommy Ton's work.  (GQ, Style.com)

I've got to say, there is little that makes me feel as satisfied with the order of the universe as when someone who is a force of talent, skill, and fame, still manages to keep it real. That's Tommy Ton... a kinda shy, humble, nice guy without any airs.

Super fun, super unique, super memorable.  Thanks for the experience, Universe!